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May 30, 2001

Franchise also a success story

BY MARTY MYERS TIMES-SHAMROCK WRITER

Northeastern Pennsylvania hockey fans got the best gift they could ask for on Dec. 13, 1994 when American Hockey League president David Andrews guaranteed a hockey team to the Luzerne County Convention Center Authority.

Since taking the ice in October 1999, the expansion Penguins have turned into one of the most successful franchises in the AHL.

The team was third in attendance each of its first two seasons, averaging more than 7,600 the first season and more than 8,250 this season. Hard to imagine, given the resounding success of the Wilkes-Barre/Scranton franchise, that there was ever a doubt that the team would have a place to play.

But there was. Luzerne County voters rejected by 48 votes a referendum in 1995 to approve arena financing.

State Rep. Kevin Blaum credits Gov. Robert P. Casey with saving the arena project with his promise of $20 million in state funds.

“He believed in Northeast Pennsylvania,” Blaum said. “What other governor would have ever given us $20 million to build this building? In my experience, nobody would.”

First Union Bank agreed to put its financial support behind the project, and with it, the AHL guaranteed the provisional franchise.

The lack of referendum support probably cost $3 million to $4 million, Blaum estimates, and some details had to be scaled back.

“Dramatic changes had to be made to the arena,” Blaum said. “But we watched every penny and delivered what we think is the nicest building in the league.”

Three NHL teams made offers to bring a team to the First Union Arena at Casey Plaza. Blaum said Pittsburgh got the franchise because of its people.

Wilkes-Barre/Scranton Penguins president Jeff Barrett knew this was going to be a good hockey market, but had no idea how successful the Penguins might be.

The answer came the first day the Penguins offered season tickets, more than two years before they were scheduled to play a game.

“We expected to get like 250 to 500 seats,” said Barrett, then vice president of ticketing for Pittsburgh. “We got 1,500 requests the first day, 2,500 by the end of the first week and by the spring of 1998, we had 4,000 season-ticket deposits.

“To put things in perspective, we had no building, the Pittsburgh Penguins were going through some terrible financial times, the area had never seen hockey and we led the league in season ticket attendance.”

It was a tribute to Blaum’s vision, the people of this area and to Gov. Casey, who never saw the inside of the arena he helped to build.

“I told Mrs. Casey the day the governor died that he was in our building,” Blaum said. “He finally got to see it.”

 

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